Using digital media tools such as podcasts and digital educational videos to spread agricultural knowledge among Algerian youth

Abstract

    Algeria's agricultural sector represents a vital pillar of national food security, contributing more than 74% of agricultural needs and employing approximately 2.6 million people. Despite its importance, the sector faces challenges in attracting young people and modernizing its methods. In contrast, the digital space is witnessing an accelerated transformation that provides new tools for knowledge transfer. This study addresses the gap between these two paths by exploring the extent to which the use of podcasts and digital educational videos contributes to spreading agricultural knowledge among Algerian youth and attracting them to the sector. The importance of the study lies in the fact that it fills a rare  research gap in the Algerian context that combines digital media and agricultural education This study aims to determine the extent of the spread and use of digital agricultural content among young people, and to measure the impact of this content on increasing their agricultural awareness and knowledge, and understanding the motivations (economic and personal) and challenges associated with this use. It sought to provide recommendations for producing effective and attractive digital agricultural content targeting young people. The study also relied on the descriptive analytical approach, appropriate for such research The questionnaire tool was applied to collect data from a purposive sample of 100 young Algerians (18-35 years old), who regularly follow digital agricultural content. The study concluded that digital media has tremendous potential to change the stereotype of agriculture and motivate young people to engage in it, especially when focusing on innovative technologies and presenting inspiring success stories.