Sociocultural anchoring and its representations in Algerian advertising discourse

Abstract

Advertising discourse is a rich field of research, at the crossroads of cultural, sociological, and linguistic studies. In the Algerian context, it not only promotes products or services but also conveys sociocultural representations that reflect and influence the social, economic, and political dynamics of the country. This article explores the main sociocultural representations present in Algerian advertising discourse, analyzing their impact on collective identities, social norms, and power relations within contemporary Algerian society.