Social networking sites as a modern mechanism and its role in influencing Algerian consumer behavior- A field study on a sample of the pioneers of the "Batolis.com page"

Abstract

This study aimed to determine the habits of users of the Batolis.com page of social networking sites and the manifestations of the impact of this page on the behavior of the Algerian consumer, Considering that social networking sites are a global digital platform available for communication, acquaintance, and the exchange of information, opinions and ideas without temporal and spatial considerations, this study was carried out according to methodological foundations and procedures, whereby the descriptive method was relied on, with both its analytical

and statistical parts, and relying on a three-axis questionnaire as a basic tool for collecting statistical data, distributed over a simple random sample of 105 individuals from Algerian consumers who frequent the "Batolis.com page" through social networking sites, this study concluded a number of results, the most important of which are:

-The sample members frequent social networking sites in general and Facebook in particular, as it is one of the most popular and widespread sites, in addition to its characteristics and features that allow its pioneers to communicate with other individuals and groups without temporal and spatial considerations.

-The sample members are keen to follow the Batolis.com page through social networking sites because it creates a feeling and desire to buy due to the persuasive methods that it uses to influence its followers, and because it is always keen to provide original and guaranteed products, leading and famous brands.