الحجاج المغالط في الخطاب الإشهاري

Abstract

Abstract Today It is not a secret that the dominant is the advertiser who passes convincing messages that neither benefit the opposition nor ignore it Neither the armies, nor the rulers, nor even the owners of capital became the controlling authority over the peoples Bombed messages containing ideological ideas and establishing new cultural habits .She practices seduction to make buying a hobby in itself It must be said that the publicist - the eloquent artist - employs all available tools to convince the customer.From here, argumentative fallacies are employed as a new weapon, represent himself by science and technology. The recipient is reincarnated with the advertising letters on the basis of their quality that is not compared to anything else and their illustriouseffectiveness. This study falls within the framework of revealing the argumentative mechanisms that are employed in the advertising messages And provide examples from it's wrong type Perhaps we can add a different idea in the field of semiotic and pragmatic research together, by delving into one of the most important forms of visual communication.