For a semiotic analysis of culture through the logo of Algerian niversities

Abstract

 this study, we are interested in the logos of Algerian universities because we
believe that they are a relevant means of communication in the era of
globalization and new technologies. Through this contribution, we first want
to define the term "logo" and address the principles of its design. Then, we will
try to carry out an overview of the work in semiotics. Because, we consider
that the logo is a means of communication carrying meaning. Then, we will
present our corpus made up of some logos of Algerian universities and we will
talk about the participation of other historical and cultural signs in the
transmission of the message.