The impact of reliability and credibility and assurance and knowing the customer on improve competitiveness in Commerciale banks located in algeria

Abstract

In this study, we demonstrated the role of the dimensions of banking service quality in a general, and after reliability, credibility, assurance and knowing the customer and their impact on the competitiveness of Algerian commercial banks, which has become at the present time the most important issue in the process of the life of commercial banks. Therefore, we conducted the dimensions of reliability, credibility, assurance and customer knowledge, which is the core of the banking process.

      We reached several results, the most important of which we dealt with through research hypotheses in the study are as follows: After reliability has a positive impact on the competitiveness of Algerian commercial banks, after reliability has a positive impact on the competitiveness of Algerian commercial banks, credibility has a positive impact on competitiveness For Algerian commercial banks, the assurance has positive impact on the competitiveness of the Algerian commercial banks, knowing the customer has a positive impact on the competitiveness of the Algerian commercial banks.