The impact of visual sports media on the choice of physical and sporting activities by young adolescents.

Abstract

The field of strategic communication is considered one of the contemporary fields that emerged clearly at the beginning of the twentieth century, despite the antiquity of its mechanisms and its history dating back to ancient times, as humans in ancient times carried out several planned activities in order to understand and adapt to others through primitive means of communication. Sports are considered one of the educational tools that help individuals develop their physical, psychological, social, and motor skills, and they have witnessed significant development in the modern era. Sports contribute to individual growth and increased activity, and exercises instill strength, flexibility, and courage, equipping individuals with essential motor skills. They also cultivate obedience, cooperation, discipline, and social interaction. As for media, its development has become vast and widespread across all sectors, and sports is among the most important of these sectors, having been greatly influenced and significantly impacted. This has helped it reach its peak of development, expansion, and dissemination. Due to the ease of access and rapid spread of these media in homes, schools, colleges, and universities, they have become educational tools that enhance curricula, in addition to their functions in news, intellectual, social, and sports education. Media has become directly linked to and impacts many aspects of human life in the modern era. Given that media is a fundamental component of societies, and considering... With the advancements in sports, sports media bears a significant responsibility in presenting sports life and related matters in a more objective and comprehensive manner. Given the inherent connection between media and sports, it became necessary to abandon outdated methods of superficial and brief news reporting. Reality imposed new tasks upon it, leading to competition among media outlets to deliver news in a detailed and comprehensive way. Media represents a unique activity characterized by the distinct relationship between sender and receiver. Its numerous channels continue to shape a social phenomenon, as these channels represent the production and distribution of information to viewers, listeners, and followers. A society lacking influential and effective media lacks a true understanding of public opinion. The social group most in need of physical activity and sports is adolescents, for whom this activity is of paramount importance in their lives. Given the challenges of this stage, with its accompanying physiological changes and behavioral disturbances, A desire for self-realization and renewal, where the adolescent always strives to be well-groomed, with a decent physique, and acceptable to those around him, as his practice of physical activity and sports makes him independent of the trends of this group. Therefore, we can say that the benefit of sports is not limited to improving physical abilities and the efficiency of the body's systems, but it goes beyond that because it provides him with stability, security, and peace of mind, and this makes him a useful person who looks at life in a positive way, present in his present and moving forward in his future.