The Impact Of Use the Information Technology in Promotion Strategies on Syrian Commercial Banks (A Field Study in the General Commercial Bank in Lattakia)

Abstract

The research aimed to identifying the relationship between the use of information technology and enhance of Promotion Strategies in Syrian commercial Banks. By identifying the extent of the impact of each dimensions of information technology by determining the extent to which both the information technology dimensions and the basic requirements of the application of information technology affect Promotion Strategy, the researchers relied on the prescriptive approach and the descriptive approach as a general approach to research, the questionnaire was distributed to 360 management in public commercial banks. this study concluded several results, the most important of which was a moral relationship between the use of information technology and the Promotion Strategy, and this relationship is acceptable and positive, and is due to the lack of human resource skills and modern material components, especially in senior management, the researchers have reviewed many important results and made several suggestions and recommendations, the most important of which was the need to develop an appropriate strategy for the use of information technology supporting its operations within the overall strategy of the bank and following up on its implementation and evaluation in order to achieve the basic objectives of the Bank.