Advertising in the Era of the Digital Economy in Light of the Legislation of Algeria and the European Union

Abstract

Electronic advertising is considered one of the most modern technologies upon which the digital economy relies, due to its crucial role in promoting products and services prominent with the aim of attracting and enticing the consumer in a digital era where there is no longer room for traditional advertising. The widespread use of electronic advertising in the virtual market, along with the Consumer's inability to physically inspect the goods or product have led to the proliferation of consumer deceiving and misleading practices in order to urge him to contract, which constitutes harm to both the consumer and the economy. To reduce the risks of unfair electronic advertising, particularly misleading advertisements, the legislation of many countries, including Algeria and members of the European Union have focused on enacting legal frameworks to prohibit this type of advertising in order to protect the consumer and enhance transparency in the digital market.