The challenges of sports management for clubs and its role in developing sports financing systems in the era of professionalism

Abstract

By studying the topic of sports club management and its role in developing sports financing systems in the professional era, we attempted to identify financing methods and approaches as practiced in other countries and international clubs, from investment to marketing to advertising and sponsorship. We also explored opening the field to economic institutions and private entities through public offerings. It is noteworthy that professional sports clubs in Algeria have neglected the development and training of human resources, despite their crucial role in achieving objectives and establishing sound, scientific, and systematic administrative policies. These objectives must be flexible, specific, and clear, especially within the context of professional sports and its demands.