Investment requirements in the sports media sector under the professional sports system: A field study of professional football clubs in Algeria

Abstract

This study aimed to highlight the most important investment requirements in sports media for football clubs under the professional sports system, given that investment in this field constitutes a significant source of club funding. The study focuses on three areas: the legal framework that permits investment in sports media, human resources, and communication technology. The study concluded that the investment climate in sports media in Algeria remains incomplete in terms of meeting the basic requirements for investment, but there are genuine advantages that could encourage investment in this sector.