The role of print media in spreading the culture of professionalism in Algerian football

Abstract

Media and communication in modern society constitute one of the most important and excellent tools and means for spreading culture in various fields, including: "politics, economics, sports, etc." Media, with its diverse means, also plays a major role in selecting cultural content and bringing about comprehensive development among members of society, especially in the field of sports, which, with its diverse systems and rules, is a field of education and a powerful element in preparing the good individual by providing him with the various goods and skills that enable him to adapt to his society, organize his daily life, and keep pace with the progress of the times, thanks to the technological revolution that the whole world is still witnessing. Therefore, we find a close and integrated link between media and sports, as the latter has become an organized and integrated structure with its institutions and laws, within which the process of developing and training young people takes place in various clubs and sports associations, and in various disciplines, whether individual or team sports, most notably football, where they compete according to the rules of sports federations and associations in various sporting matches. Here, the role of the media in its various forms—visual, audio, and print—becomes apparent, as it works to spread sports culture in general and the culture of professionalism in particular, in its positive sense, which is a socio-sports process whose goal is to elevate the individual or athlete in their field of specialization and develop their level in the sport they practice, thereby reaching the peak of mastery and athletic achievement. In addition to this, we find that the media in general, and print media in particular, works to create a sports audience to cheer on, within what is called supporters of sports teams, especially the high-level teams that reach international championships and competitions and rise to professionalism in its broadest sense, and also works to shape their opinions and educate them about sports and Providing them with the latest information on the various recent changes occurring in the field of sports. Not far removed from the field of media, especially print media, we find advertising as a communication and commercial tool that has contributed to serving sports through financial support and direct and indirect funding from major economic and commercial institutions in exchange for guaranteeing advertising for their products. This aims to attract the largest possible number of sports fans and thus ensure consumption, which inevitably leads to significant profits. Generally speaking, everything we have discussed previously works to strengthen effective public communication, which serves sports in general and football in particular, provided it is used in a way that elevates both media and sports to a high level. Based on the reality of our study topic, its importance lies in highlighting the role of print media in Algeria, which works to spread sports culture, specifically the culture of professionalism in Algerian football. To conduct our study, we chose the Al-Khabar Al-Yawmi newspaper as a model, considering it one of the independent newspapers that addresses various topics on professionalism in Algerian football. This was done by using content analysis of specific sections of the selected newspaper, represented in the sports section, specifically the issues published during the period specified for the study. We also used other tools to collect data, such as interviews and questionnaires. This intervention text includes the following elements: an introduction, including defining the problem of the study topic and setting hypotheses, then explaining the reasons for choosing the study topic, as well as highlighting the objectives of the study topic and its importance, then defining the study sample, the methodology used, and the data collection tools for the study. Then we addressed the most important previous studies that dealt with aspects of our study topic, as well as defining the basic concepts of the study, and finally a conclusion.