A contribution to the formulation of the business development strategies using the SWOT analysis: the case of Hodna-lait

Abstract

The results of the SWOT analysis applied to the case of the Hodna-lait company show that it should incorporate in its development strategy the strengthening of cooperation with farmers to locally secure its raw milk supplies. Hodna-lait must take into consideration the outsourcing of its secondary activities. The inferior quality of Hodna-lait yogurts compared to that of market leaders is one of the company's weaknesses, situation for which the management must seek appropriate solutions such as the mobilization of more human and material resources for the quality department or to cooperate with a renowned international partner.