The role of advertisements in changing the attitudes of individuals towards vaccination against the Corona virus

Abstract

Vaccination against the Corona virus is the only hope to limit the spread of the pandemic. Although its importance, many people reject it because they don’t trust Covid 19 vaccines, so it was necessary to re-change their negative attitudes, and to highlight the importance of vaccination for the return of normal life.This would be through many methods, and advertising is one of the most prominent ways to communicate with members of society and invite them to the necessity of vaccination.

For this purpose this study aimes to shed light on the role advertisements play in changing individuals’ attitudes towards vaccination against the Corona virus

The results found that advertisements and the credibility, information and fun they carry, in addition to the social role, play an important role in changing individuals’ negative attitudes of vaccination against the Corona virus to positive ones.