The impact of information and communication technologies on the marketing of banking services and innovations: A comparative approach between public and private banks in the wilaya of Bejaia

Abstract

The purpose of this article is to take stock of the impact of information and communication technologies (ICT) on the marketing of banking services and innovations in Algeria. For this, we conducted a study based on a field survey, where we designed and distributed a questionnaire composed of 44 questions, open and closed, distributed to twenty (20) bank branches (private and public) of the wilaya of Bejaia.

            The results show that ICTs facilitate access to information, the flow of information between services, partners and customers, which pushes the banks of the wilaya of Bejaia to devote a share very important of their overall budget to investment in technological