The extent of customer response to electronic banking services: A case study of SocieteGenerale Bank customers

Abstract

This study aimed to investigate the extent of the customer's response to the electronic banking services in SocieteGenerale Bank Algeria , in this study  we have used a  questionnaire  as a data collection tool on  40 clients in thebank  who deal with electronic banking. The data of the field study was analyzed using the spss program. The study concluded that the demographic characteristics affect the customersadoption of electronic banking services. It also concluded that the most important obstacle to electronic banking is the lack of awareness of banking services and the failure of the bank to rise the e-culture between their clients. In addition, the study concluded that electronic cards are the most important services that preferred by customers among other electronic banking services.