The impact of transformation obstacles on customer loyalty (Study of a sample of customers of mobile phone service establishments in Algeria, an exploratory study for the state of Algeria)

Abstract

This study aimed to try to find out the extent of the impact of transformation obstacles on customer loyalty, and how this effect occurs. Getting to build real loyalty to him.

The study included 400 users of mobile phone service in Algiers, and the results of the study concluded that there is a direct impact of transformation obstacles on customer loyalty, and it was found that psychological costs have the most impact on their loyalty level compared to learning costs, research costs, lost costs and transportation costs.