Impact of the useof e-tourism marketing applications on consumer tourist behavior

Abstract

The researchaims to highlight the impact of the touristconsumer’s use of electronic applications in tourism shopping,and itsrepercussions on hisbehavior, by identifying the electronic applications used in tourism and the extent of the touristconsumer’sresponse to it and its impact on hispurchasingdecisions, and evaluatingthisthrough the resultsobtained by relying on the analyzes of the SPSS statistical program, and consideringit a safehaven for touristofferssubmittedelectronically, The statisticallysignificantcorrelation coefficient at the level of significance of 0.05alsoshowed a strongpositive relationshipbetween the two variables, an indication of the impact of electronictourism marketing applicationsof the behaviorof the tourist consumer.