Impact of customer satisfaction on brand equity determinants A study of sample of customers of NADJAH SCHOOL’S at Bouira State

Authors

  • Messaouda MEZINE University of Tissemsilt
  • Moussa BOUNOUIRA University of Tissemsilt

Keywords:

customer satisfaction, brand equity determinants, brand awareness, perceived quality, brand loyalty

Abstract

This study aimed to analyze the impact of customer satisfaction on the brand equity determinants at the private Nadjah schools in Bouira state. This was achieved through a field study utilizing a questionnaire administrated to sample of 100 individuals. The findings of this study revealed several key results, with the most noteworthy being a statistically significant impact of customer satisfaction on brand equity determinants, including brand awareness, perceived quality and brand loyalty. Furthermore, the study observed no statistically significant disparities in the attitudes of the sample individuals towards the brand equity determinants for Nadjah schools were attributed to demographic variables.

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Published

01/23/2024

Issue

Vol. 8 No. 02 (2023)

Section

Articles

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