Studying the impact of advertising message on establishing service quality in the mind of The Algerian client -Ooredoo a model

Authors

  • HOURIA GARTI University of Chlef

Keywords:

advertising messages, Quality of service, Dimensions of service quality, Ooredoo Foundation, The Algerian client

Abstract

This study aimed to identify the impact of the advertising message of the ooredoo Foundation in consolidating the quality of service with its five dimensions ;and according to this model Servperf, to achieve this goal the researcher gathered the necessary information through the distribution of a questionnaire on the concessional sample of the study population, its size reached 356 Single out of 400 single was distributed questionnaire for them in order to test the hypotheses of the study and for that has been the use of a set of statistical methods, and drawing upon the program SPSS. The study found a range of results most importantly of which is: The presence of impact of advertising messages until the Ooredoo Foundation is carried out and each after the response and tangible physical evidence and sympathy for the quality of its service, and there is difference between both income and gender of customers about regarding the advertising messages displayed by Ooredoo.

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Published

06/30/2024

Issue

Vol. 9 No. 01 (2024)

Section

Articles

License

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