The role of geographical diversification in enhancing the competitive advantage of companies

Abstract

The study aimed to provide a theoretical framework on geographical diversification and its role in enhancing the competitive advantage of companies by expanding into new markets and establishing a local or international presence, companies can reach new customer segments and benefit from different sources of revenue, by employing local talents that understand the culture, language and business environment in the target market and implementation. Effective geographic diversification strategies by focusing on performance and innovation to achieve sustainable success in new markets. Statistics were taken from a website belonging to the Algerian Telecom Company Mobilis and the main problem and sub-questions were answered based on the descriptive analytical approach and the SPSS 24 program. The results of the standard study validated the hypotheses that there is a correlation and influence between geographical diversification and the competitive advantage of companies.