The role of geographical diversification in enhancing the competitive advantage of companies

Authors

  • Mohamed Ali Saaidia University of Souk Ahras
  • mourad barik University of Souk Ahras

Keywords:

Geographical diversification, competitive advantage

Abstract

The study aimed to provide a theoretical framework on geographical diversification and its role in enhancing the competitive advantage of companies by expanding into new markets and establishing a local or international presence, companies can reach new customer segments and benefit from different sources of revenue, by employing local talents that understand the culture, language and business environment in the target market and implementation. Effective geographic diversification strategies by focusing on performance and innovation to achieve sustainable success in new markets. Statistics were taken from a website belonging to the Algerian Telecom Company Mobilis and the main problem and sub-questions were answered based on the descriptive analytical approach and the SPSS 24 program. The results of the standard study validated the hypotheses that there is a correlation and influence between geographical diversification and the competitive advantage of companies.

Downloads

Download data is not yet available.

Downloads

Published

06/30/2024

Issue

Vol. 9 No. 01 (2024)

Section

Articles

License

Copyright (c) 2026 Journal Of Contemporary Economic Studies

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

You are granted the following rights:

1. **Sharing** – You may copy, distribute, and transmit the work in any medium or format.
2. **Adapting** – You may remix, transform, and build upon the work.
3. The licensor cannot revoke these freedoms as long as you follow the license terms.

### Under the following conditions:

1. **Attribution** – You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
2. **NonCommercial** – You may not use the material for commercial purposes.
3. **No Additional Restrictions** – You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

### Notes:

- You do not have to comply with the license for elements of the work that are in the public domain or where your use is permitted by an applicable exception or limitation.
- No warranties are given. The license may not grant all the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.