Boycotting the products of brands that support the Zionist entity and its impact on the Algerian consumer’s purchasing decision Coca-Cola products are an exampl

Authors

  • Soufyane MECELTI University of Relizane

Keywords:

boycott, consumer religiousism, consumer ethnocentrism, purchising decision

Abstract

This study aims to find out the background to the boycott’s greatest influence on the Algerian consumer’s decision to boycott products pro-Israel and the impact of that on his decision purchasing to coca-cola products. we distributed an electronic questionnaire that was designed with the Google Form feature via social networking sites (Face Book) So, in the end, we retrieved 95 answers suitable for analysis and study, and using the spss/v program, we analyzed the data and tested the hypotheses, finally arrive at the following result, We conclude that there is a statistically significant effect of both religious consumerism and ethnic consumerism on the boycott, while there is no statistically significant effect on the boycott of Coca-Cola brand products and the purchising decision to them

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Published

12/31/2024

Issue

Vol. 9 No. 02 (2024)

Section

Articles

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