Artificial Intelligence and its Role in Developing Digital Banking Services: A Case Study of the Algerian Popular Credit Bank (CPA(

Abstract

This study aims to highlight the role of artificial intelligence in improving the quality of banking services and increasing profitability in banks, with a facus on the experience of the Algerian Popular Credit Bank(CPA). It seeks to provide digital services that help improve users banking experiences and facilitate transactions.

The study concluded that artificial intelligence is a strategic tool for enhancing digital transformation and increasing bank profitability. However, its implementation in Algeria faces challenges related to infrastructure and a lack of skills. In order to effectively implement its role, it is necessary to invest in the technological infrastructure and devlop human resources.