The quality of insurance service and its impact on attracting customers Case study of the Algerian Insurance Company (CAAT) - Khemis Miliana

Abstract

The study aimed to analyze the impact of insurance service quality on customer attraction by presenting the concepts associated with quality as a modern managerial approach. It focused on the dimensions of service quality and the indicators used to evaluate it, in addition to measuring the level of customer satisfaction and the role of quality in attracting customers.

The study was conducted at the level of the Algerian Insurance Company (CAAT), specifically at the Khemis Miliana agency. Based on statistical analysis using the SPSS program, the results revealed a high level of customer satisfaction and demonstrated that the quality of insurance services is a key factor in attracting customers.