Access to international markets between the realization of global competition and preservation of the competitive position in the local market

Abstract

Foreign companies want to enter international markets to increase their competitiveness, win new markets, achieve profit, grow and increase sales, but it is difficult for any company, regardless of its capabilities, to enter all markets in the same way, given that each market differs from the other, so each company must adapt its capabilities according to These differences and the diversification of their strategy for the success of their penetration into international markets, which constitutes a threat to the position of existing companies in the local market, as it makes them vulnerable to losing their profits, fleeing their customers and losing their competitive position due to the emergence of more quality and less expensive products and services. In order to face this situation, national companies are working to set up market barriers and take strategies that limit the entry of new competitors.