Role of television sports media in attracting economic institutions to invest in professional league clubs in Algeria

Abstract

This study aimed to know the role of television sports media in attracting economic institutions to invest in professional league clubs in Algeria, and the study relied on the descriptive approach as it fits with the subject of the study, and the researcher used the questionnaire and applied to a random sample of 30 responsible journalists and editor-in-chief for the sports departments. The results showed Reached: The multiplicity of television channels and their specialization in sports contributes to bringing the owners of economic institutions closer to the supervisors of clubs and sports organizations and motivating them to invest in them, Contributes to uncovering administrative and legislative obstacles that affect the decision of owners of economic institutions in sports investment.