The effectiveness of institutional communication in improving the image of the Algerian Football Federation

Abstract

The study aims to shed light on the nature of institutional communication, its importance, components and
usefulness, and to highlight the degree of effectiveness of institutional communication in improving the
image of the Algerian Football Federation. For football, it was chosen randomly, and the questionnaire was
applied to it as a tool to answer the problem of the study, so the researcher reached the following results:
Institutional communication contributes to improving the image of the Algerian Football Federation.
assigned functions.