The Role Of Sports Media In Reducing Regionalism In Algerian Stadiums

Abstract

This study aims to explore the role of sports media in reducing regionalism within Algerian stadiums, as well as to clarify the importance of new media in raising awareness and fostering proximity among sports audiences. To achieve the objectives of this study, the descriptive method was employed. The study sample consisted of (20) sports journalists working in various media outlets (television, radio, and print journalism). A questionnaire form was used as the main research tool, directed to these journalists. The data were analyzed using frequencies, percentages, and Cronbach's Alpha. One of the key findings of the study, from the perspective of the sports journalists, is the existence of a clear awareness of the role of sports media in shaping public awareness and combating regionalism. However, they acknowledged gaps in training and oversight, which calls for both institutional and academic intervention. Moreover, new media emerged as the most powerful tool in the battle for influence, particularly among youth