The Impact of Green Product Attributes on Green Purchase Decisions in the Sector of Cement Industry: A Study on Clients of Lafarge Algeria
Keywords:
Green Marketing, Green Product, Green Purchase DecisionsAbstract
This study aims to investigate the impact of green marketing through green product attributes (Green Packaging X1 and Green Content Composition X2) on consumers' green purchasing decisions Y (a study on clients of Lafarge Algeria in the cement industry sector). The sample size was determined to be 114 participants, following Zikmund and Babin's formula methodology. Data was obtained through an electronic questionnaire based on a 5-point Likert scale. Analysis was conducted via multiple regression analysis using Jamovi software version 2.3. The study found that green content composition and green packaging have significant positive influences on the green purchase decision of Lafarge clients in Algeria. Therefore, the research articulated recommendations directed at policymakers and Algerian entities engaged in the cement industry, with the objective of promoting an inclination towards enhancing the attributes of green products.
Downloads
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Journal Of Contemporary Economic Studies
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
You are granted the following rights:
1. **Sharing** – You may copy, distribute, and transmit the work in any medium or format.
2. **Adapting** – You may remix, transform, and build upon the work.
3. The licensor cannot revoke these freedoms as long as you follow the license terms.
### Under the following conditions:
1. **Attribution** – You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
2. **NonCommercial** – You may not use the material for commercial purposes.
3. **No Additional Restrictions** – You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
### Notes:
- You do not have to comply with the license for elements of the work that are in the public domain or where your use is permitted by an applicable exception or limitation.
- No warranties are given. The license may not grant all the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
