The impact of viral marketing on achieving Customer loyalty -a case study of Algeria Telecom Tipaza
Keywords:
E-marketing, E-promotion, viral marketing, customer loyalty, Algeria Telecom TipazaAbstract
This study aimed to determine the impact of viral marketing on achieving customer loyalty to the organization, with a case study of Algeria Telecom. To achieve the objectives of the study, a questionnaire was prepared and distributed to a random sample of (70) individuals from Algeria Telecom customers in Tipaza.
The study found that there is a correlation and impact between the dimensions of the independent variable (viral marketing) and the dimensions of the dependent variable (customer loyalty). Finally, a set of recommendations were proposed, aimed at enabling service institutions in general and Algeria Telecom in particular to benefit from the viral marketing method in an efficient manner in Gain the loyalty of its customers.
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