The role of public relations in crisis management

Abstract

     Many organizations and companies in the world have great attention to public relations management, believing of its importance inthe role it plays when facing crisis, and removing its effects and what can be the cause of its harms moral or material or its audienceinternally and externally, by confronting public opinion and providing it with information either it is correct his information . and in this context we can say that the primary goal and strategy of public relations in any organization when it faces a crisis that threatens its position or capacity to work or compete , the public relations experience lies in the preparation before the crisis strikes , and in resolving it if it occurs .when the organizations image is being prompt to vibration and distortion at that time the public relations takes its utmost importance by all its individuals efforts and focusing to resolve the crisis and restore its image.

     From the above it is clear to us the importance of researching the existence between the public relations and crisis through the role that it plays in preventing crisis; and then managing them and mitigating it . and benefiting from its positive effects and that what prompted us to complete this article to know the most important strategies and methods followed by public relations in crisis management in its three stages before, during and after crisis.