From Algerian consumer attitudes to corporate social commitment: The case of fruit juices

Abstract

This study explores how Algerian consumers’ attitudes influence the CSR strategies of fruit juice companies. Based on the Theory of Planned Behavior and institutional theories, a survey of 147 consumers shows a strong preference for natural juices, nutritional value, and environmental care. Social norms support responsible purchasing, but price remains a major obstacle. Institutional pressures further push firms toward sustainable practices, making CSR a strategic and societal necessity rather than a voluntary choice.