Digital Platforms as a Strategic Marketing Tool for Islamic Banking Services: A Case Study of the LENDO Digital Platform in Saudi Arabia

Abstract

This study seeks to explore the pivotal role of digital platforms in promoting Islamic financial services within the banking environment. The LENDO platform, licensed  by the Saudi Central Bank, was selected as a case study demonstrating its Sharia-compliant financing and investment solutions.The study concluded that digital platforms are a powerful marketing lever for spreading the culture and mechanisms of Islamic finance, as well as enabling the exchange of funds electronically, and promoting the spread of financial technology tools that are compatible with the principles of Islamic economics.