Metaphors in the literary text - Cognitive approach

Abstract

The metaphor is one of the most important investigations of the science of the statement, which was interested in similarity, it is one of the topics that have Metaphor (Borrowing) is one of the most important topics that have occupied scholars of all sects and the multiplicity of their intellectual references, in the past or in the recent past. The rhetorical concept of metaphor moved from a linguistic view to a conceptual nature, in what is called customism, which makes it a cognitive process latent in the mind and a mechanism of thinking Hence this intervention to answer the following problem: What is the new concept formulated by the conceptual metaphor of new eloquence? And to what can be traced back to its historical roots and theoretical references? And how does it appear in the literary text?.