The Role of Artificial Intelligence in Digital Sports Journalism
Keywords:
Artificial intelligence, Electronic sports media, Statistical analysisAbstract
he aim of this study is to highlight the contribution and role of artificial intelligence in
electronic sports media, which serves as a pivotal tool in advancing digital sports
communication. AI supports the collection and analysis of big data, provides accurate and
instant statistics and analyses to audiences, and enables predictive algorithms to forecast
performance and outcomes. Moreover, natural language processing facilitates the
automatic and rapid generation of sports news. In addition, AI contributes to the
personalization of media content tailored to each user’s interests. However, these
technologies raise challenges concerning information reliability and ethical use, which call
for a careful balance between technological innovation and media responsibility. To reach
this objective, we conducted an extensive literature review exploring the role of artificial
intelligence in electronic sports media and the ways it shapes content creation while
ensuring information credibility and professional ethics
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