Adapting Higher Education Curricula in Sports Media to Artificial Intelligence: A Theoretical Study
Keywords:
Sports media, artificial intelligence, niversity CurriculaAbstract
Sports media is witnessing rapid digital transformations driven by technological advancements and the emergence of artificial intelligence, which have reshaped the methods of producing, distributing, and analyzing sports content. Consequently, it has become essential for media colleges in general—and sports media departments within sports institutes in particular—to develop academic curricula that keep pace with these changes by integrating digital competencies, intelligent analysis, and preparing media professionals capable of working in a multi-platform digital environment. This study aims to analyze the dimensions of adapting higher-education curricula in sports media to digital transformation, with a focus on integrating artificial intelligence, as well as examining the associated challenges and future opportunities
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