Media Practice in the Age of Artificial Intelligence: An Analytical Study

Authors

  • benyoucef nasereddine Kasdi Merbah University of Ouargla
  • abdelkader bouderbala Kasdi Merbah University of Ouargla

Keywords:

Sports Media, Electronic Journalism, Artificial Intelligence, Digital Media

Abstract

This paper explores artificial intelligence (AI) and its growing impact on media practice. It begins by defining AI and examining its algorithmic capacities in analysis, processing, and decision-making. Key applications in the media field include automated content creation, video production, real-time translation, big data analysis, and audience-based content personalization. These developments have reshaped journalistic skills and the organization of media institutions, introducing both opportunities and challenges. While AI enhances efficiency, speed, and audience engagement, it also raises ethical and professional concerns. The study emphasizes that AI must be integrated into media work responsibly and ethically to maximize its benefits and minimize potential risks

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Published

2026-03-01

Issue

Vol. 6 No. 01 (2026)

Section

المقالات

License

Copyright (c) 2026 Tributaries journal for Studies and Researches In sports sciences

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