The role of artificial intelligence in solving the problems of the recipient of sports media conten

Authors

  • lonis nehoua University of Setif 2
  • yassin batli University of Souk Ahras
  • omar megrah University of Souk Ahras

Keywords:

Artificial intelligence, receiver, media content

Abstract

n light of the rapid digital transformation and the proliferation of media platforms, the
audience is now surrounded by an overwhelming flow of real-time information. This has
significantly complicated the process of media reception and has contributed to a state of
cognitive confusion among sports audiences. Moreover, the recipient faces increasing challenges
in verifying the credibility of media content and distinguishing between reliable and fabricated
information, in addition to the difficulty of selecting content that aligns with their interests and
cognitive and cultural needs. In this context, artificial intelligence emerges as a promising
technological solution to address these challengesا Therefore, the integration of AI in the media
field is no longer a mere technical luxury, but rather an epistemological and strategic necessity to
keep pace with the fundamental transformations in patterns of information consumption and to
empower audiences to develop informed critical stances grounded in digital literacy and objective
analysis of circulated content.

Downloads

Download data is not yet available.

Downloads

Published

2026-03-03

Issue

Vol. 6 No. 01 (2026)

Section

المقالات

License

Copyright (c) 2026 Tributaries journal for Studies and Researches In sports sciences

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

You are free to:

  1. Share — copy and redistribute the material in any medium or format
  2. Adapt — remix, transform, and build upon the material
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. NonCommercial — You may not use the material for commercial purposes .
  3. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.