Mechanisms For Using Artificial Intelligence Software In The Sports Content Industry: From Text Generation To Digital Media Broadcast Quality
Keywords:
Artificial Intelligence, Sports media, Artificial intelligence toolsAbstract
This research paper specifically examines the use of AI intelligence tools in the sports media and press industry, examining their roles in writing and editing, producing and distributing diverse media content. The paper also addresses concerns raised by media academics and professionals about the increasing adoption of these tools. Especially with the active recruitment of media and journalistic institutions for this variety of artificial intelligence tools in their work environment. In addition, the paper highlights the various concerns identified by scientists and professionals, which include the creation of news, in-depth information, biased news, job displacement, inadequate transparency, ethics and challenges
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Copyright (c) 2026 Tributaries journal for Studies and Researches In sports sciences

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