Digital transformation and its role in improving the effectiveness of internal communication in the sports institution in light of the Corona pandemic (Covid-19)
Keywords:
digital transformation Internal communication Sports institution Corona pandemic (Covid-19Abstract
This study aims to know the role of digital transformation in improving the effectiveness of internal communication in the sports institution in light of the Corona pandemic (Covid-19).The study relied on the analytical descriptive approach, and concluded with a set of results, including: That the digital transformation improves the effectiveness of internal communication in sports institution in light of the Corona pandemic (Covid-19), and among its mechanisms is the presence of the technology-bearing infrastructure. In addition to the availability of sport institution on a budget dedicated to digital transformation and its support, especially with the répercussions of the Corona pandemic
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