Blue ocean strategy to beat competition in a changing World

Abstract

 In a highly dynamic economic environment characterized by profound and accelerated changes and severe competition, business organizations challenge the forces of globalization and accelerated technological development. The customer occupies an important place among the priorities of business organizations, the role of regional and international economic conglomerates increases because of its impact on opening markets and increasing competition. The trend towards globalization of markets increases through multinational companies, as well as interest in information technology, electronic commerce, and environmental issues.

            All of these transformations pushes organizations to adapt to the business environment and find mechanisms and strategies to face competition. One of the most prominent of these strategies is the "Blue Ocean" strategy. This paper aims to introduce this strategy and reveal its role in developing the market away from mainstream concepts.

Key words: environment,  competition, blue ocean strategy